Mystery Shopping and Market Research

Mystery shopping, market research and data cleansing are all tasks that can be easily and effectively outsourced, allowing your staff to get on with tasks that require their expertise.

Mystery-Shopping

Increased competition and greater customer expectations are leading organisations to assess how good they are.  Whether you are looking for someone to manage your mystery-shopping project or train your staff/customers as mystery shoppers we can introduce you to subject matter experts in this field.

A mystery shopper assessment will provide you with impartial feedback, which allows you to view your organisation through your customers’ eyes.  Acting as customers, our mystery shoppers will engage your front line staff in typical service situations.  They will observe and measure the quality of the service provided.  At the end of the project we will provide a report giving you a realistic view of your customers’ experience, how they feel about the service they receive, and suggest improvements.

Findings from mystery-shopping projects also provide an enlightening and realistic assessment of training needs.  The feedback can also be used to create scripts for role-play and forum theatre training sessions. 

Mystery visits can be videoed and telephone calls digitally recorded if required.

Market Research

All successful organizations need a good understanding of their potential and existing customers, customer needs, and the market place you organisation operates in.  Effective market research will help you to target customers and spot new business opportunities.

Data Cleansing

Has your database been cleansed in the last 12 months?  Quality data is vital if you want your direct mail or telemarketing/telesales efforts to yield the best results.  The key benefits of data cleansing are:

• Data verification (contact details, role, and address details)
• Identify and remove duplicate records
• Remove obsolete data
• Remove opt out organisations
• Segment your customer database

Dynamic Customer Solutions will save your organisation time and money by undertaking these resource hungry tasks for you.  We offer competitive rates and never ask you to commit to a long-term contract with us.

CONTACT:

Tel: 01789 414080